Get ready to hack brains and win better quality leads, happier customers, and more ROI from your marketing. Wow your customers so they keep coming back for more (because it costs 600-700% MORE to get a new customer on board than keep an old one).Create a seamless buying process, so people don't just buy your products and services, they do it with a massive grin on thier faces.Find and attract perfect customers and keep them interested.She breaks down the latest neuroscience so you can: She shares real-life case studies and simplifies the science behind them, showing you how to hack the brain to attract and keep a steady stream of delighted customers. These days, Im an award-winning business owner, author of the best selling book Hack the Buyer Brain, founder of Automation Ninjas and Demand Generation. Kenda Macdonald isn't just any marketer: her background in forensic psychology gives her a unique insight into how the buyer's brain works. Hack The Buyer Brain explains the psychology behind our behaviour, how we make purchase decisions and - crucially - how you can use these new psychological insights to create and implement astonishingly effective customer journeys. Simple: humans have evolved to survive, not buy - and most marketing doesn't take human behaviour into consideration. Have you ever wondered why your customers behave in a certain way? Why some of them buy repeatedly and delightedly, why others buy from you only once - and why some people never buy from you at all? Hack The Buyer Brain uncovers the odd quirks of the human condition that affect how we buy, sell, and behave - laying out a simple approach to sales and marketing that skyrockets profits.

Hack the Buyer Brain by Kenda MacDonald